The feeling of opening a well designed package exemplifies good design. All the
little nuances contribute to an individual experience. When you first open a Macbook
Pro or iPhone, you get a feeling who apple is as a company and the standard they
hold themselves to. This reaction to a product’s package before the consumer even
reaches the actual ‘product’ itself is an accomplishment.
Plant a Seed
If a package grabs someone’s attention, your most likely to hear a “Huh, that’s kinda
cool.” There’s no real revelation had by the average consumer. But what your doing is
planting the seed that may stick in their mind making the product seem more
relevant, or personal to them.
Judge that Book
Just as your 'handwriting neatness' was graded in elementary school, your
presentation is evaluated and given an assessment of quality or relevance to that
potential buyer. We strive to turn that initial 'ah hah' moment into a realization of
quality and estimation of need. Before they even fully understand what the product is,
your target customer needs to be thinking 'that's cool, I might like that..'.
little nuances contribute to an individual experience. When you first open a Macbook
Pro or iPhone, you get a feeling who apple is as a company and the standard they
hold themselves to. This reaction to a product’s package before the consumer even
reaches the actual ‘product’ itself is an accomplishment.
Plant a Seed
If a package grabs someone’s attention, your most likely to hear a “Huh, that’s kinda
cool.” There’s no real revelation had by the average consumer. But what your doing is
planting the seed that may stick in their mind making the product seem more
relevant, or personal to them.
Judge that Book
Just as your 'handwriting neatness' was graded in elementary school, your
presentation is evaluated and given an assessment of quality or relevance to that
potential buyer. We strive to turn that initial 'ah hah' moment into a realization of
quality and estimation of need. Before they even fully understand what the product is,
your target customer needs to be thinking 'that's cool, I might like that..'.
| copyright 2012 Timely Assistance |
