The first step in any new client relationship is getting to know YOU!!! You're the drive, the passion, the beginning and soul to
your business and knowing you is what allows us to interject your personality and the ambiance of your business into the
materials that will be representing you in the marketplace.
your business and knowing you is what allows us to interject your personality and the ambiance of your business into the
materials that will be representing you in the marketplace.
Through an easy initial telephone call or brief
questionnaire via email, we find out about your
current situation, your target market, the benefits
you offer, your competition and goals for the future.
These are all integral facts to consider to ensure
your pieces really speak to your target market, help
you to stand out and will work for you both now and
as your business grows going forward.
Armed with indepth knowledge about your needs,
we then turn to your current situation. Take a hard
look at the materials you currently have and the
brand recognition leverageability if applicable. We
want to make sure new materials integrate nicely
with pieces you already have and love. And, if yours
is an established business in need of an energy
boost we tread lightly to ensure we enhance and
not trample on the brand identity you've worked
hard to establish in the marketplace.
We serve your needs... not ours.
questionnaire via email, we find out about your
current situation, your target market, the benefits
you offer, your competition and goals for the future.
These are all integral facts to consider to ensure
your pieces really speak to your target market, help
you to stand out and will work for you both now and
as your business grows going forward.
Armed with indepth knowledge about your needs,
we then turn to your current situation. Take a hard
look at the materials you currently have and the
brand recognition leverageability if applicable. We
want to make sure new materials integrate nicely
with pieces you already have and love. And, if yours
is an established business in need of an energy
boost we tread lightly to ensure we enhance and
not trample on the brand identity you've worked
hard to establish in the marketplace.
We serve your needs... not ours.
Once we have a clear look at what is needed, we then develop 4-8 general concept ideas for your project, depending on it's
type. These are typically sent to you within 48 hours. We then ask that you feel free to provide feedback and comments on
the drafts. We want to know what you do like, what you don't like what strikes you. All drafts sent to you are ones we believe
will serve your purpose well, they are solid in design function and useage - the editing process is about preference.
Although it's rare for a client to need more than a few revisions to really nail a design, we're most interested in providing
materials that will speak for you - that you love and are proud to use. With your feedback, we may tweak, redesign or even
combine draft options to narrow down the field for you.
Once we've decided on a clear direction, your piece is polished off, professionally proofread if it involves new copy and all of
your data files are prepared. We send you a variety of files including print-ready, screen-ready, and of course your native files
so that you have everything you could possibly need to utilize your new marketing materials to their fullest.
type. These are typically sent to you within 48 hours. We then ask that you feel free to provide feedback and comments on
the drafts. We want to know what you do like, what you don't like what strikes you. All drafts sent to you are ones we believe
will serve your purpose well, they are solid in design function and useage - the editing process is about preference.
Although it's rare for a client to need more than a few revisions to really nail a design, we're most interested in providing
materials that will speak for you - that you love and are proud to use. With your feedback, we may tweak, redesign or even
combine draft options to narrow down the field for you.
Once we've decided on a clear direction, your piece is polished off, professionally proofread if it involves new copy and all of
your data files are prepared. We send you a variety of files including print-ready, screen-ready, and of course your native files
so that you have everything you could possibly need to utilize your new marketing materials to their fullest.
CASE STUDY:
Product Packaging Client:
specs: must have burgandy
background, wanted
tribal-artsy feel, hibiscus
was an important
ingredient, the bottle was
round, thin but tall.
Product Packaging Client:
specs: must have burgandy
background, wanted
tribal-artsy feel, hibiscus
was an important
ingredient, the bottle was
round, thin but tall.
click on thumbnail to view larger image
... and the winner was...
a bold, colorful design that worked well with their bottles, their
box packaging, web and print materials and fit in the
geographical marketplaces they were trying to enter.
a bold, colorful design that worked well with their bottles, their
box packaging, web and print materials and fit in the
geographical marketplaces they were trying to enter.
CASE STUDY:
Logo Client:
specs: whimsical girlish
feel but not too retro. artsy
rather than digital, to be
used in store signage, tags
and online. requested red
and orange combination.
Logo Client:
specs: whimsical girlish
feel but not too retro. artsy
rather than digital, to be
used in store signage, tags
and online. requested red
and orange combination.
CASE STUDY:
Product Packaging Client:
specs: must have burgandy
background, wanted
tribal-artsy feel, hibiscus
was an important
ingredient, the bottle was
round, thin but tall.
Product Packaging Client:
specs: must have burgandy
background, wanted
tribal-artsy feel, hibiscus
was an important
ingredient, the bottle was
round, thin but tall.
... and the winner was...
a simple, memorable and sweet logo
that spoke to the variety of products
and buyers they had and incorporated
their general ambiance....
a simple, memorable and sweet logo
that spoke to the variety of products
and buyers they had and incorporated
their general ambiance....
click on thumbnail to view larger image
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