A website...
In today's marketplace, every viable business
needs one. It's no longer the luxury of hi-tech
businesses or large organizations. It's just
as necessary as your phone number.
To the average consumer, your website
offers information, validates your expertise
and keeps you in the running with your
competition.
A well designed website also works FOR
you. It provides essential answers and
persuades your viewer. It promps them to
action - whether that's to purchase
immediately or contact you directly so you
can turn the sale. It's a 24/7 employee that
you need to leverage.
Keys to a great website include :
Simplicity - While your graphics, information
or message may be complex, a website user
is most comfortable on a page that is easily
navigated. They came there for a reason,
help them to find the answers they need
while persuading them to stay or act.
Show IT - Your brand image needs to be
reflected on your website. If your advantage is
being cutting-edge and trendy, then your site
should show that. If you pride yourself on
tradition and stability amongst unreliable
competitors, then the feel of your website
should have a trustworthy atmosphere. Your
site should show just as much about your
business approach as does your shop or
reception area.
Momentum - You wouldn't stand silent after
giving someone your business card, you'd
engage a potential customer in conversation,
in anecdotes. Your website should continue
that momentum as well. What is your goal?
Is it to obtain their information? Is it to show
them a particular promotion? Is it to get them
to contact you or buy something right online?
The psychology behind your site design will
demand the viewer's eye to hit certain places
and their mouse to follow.
Your website should be your best
salesperson!
In today's marketplace, every viable business
needs one. It's no longer the luxury of hi-tech
businesses or large organizations. It's just
as necessary as your phone number.
To the average consumer, your website
offers information, validates your expertise
and keeps you in the running with your
competition.
A well designed website also works FOR
you. It provides essential answers and
persuades your viewer. It promps them to
action - whether that's to purchase
immediately or contact you directly so you
can turn the sale. It's a 24/7 employee that
you need to leverage.
Keys to a great website include :
Simplicity - While your graphics, information
or message may be complex, a website user
is most comfortable on a page that is easily
navigated. They came there for a reason,
help them to find the answers they need
while persuading them to stay or act.
Show IT - Your brand image needs to be
reflected on your website. If your advantage is
being cutting-edge and trendy, then your site
should show that. If you pride yourself on
tradition and stability amongst unreliable
competitors, then the feel of your website
should have a trustworthy atmosphere. Your
site should show just as much about your
business approach as does your shop or
reception area.
Momentum - You wouldn't stand silent after
giving someone your business card, you'd
engage a potential customer in conversation,
in anecdotes. Your website should continue
that momentum as well. What is your goal?
Is it to obtain their information? Is it to show
them a particular promotion? Is it to get them
to contact you or buy something right online?
The psychology behind your site design will
demand the viewer's eye to hit certain places
and their mouse to follow.
Your website should be your best
salesperson!
